Ornge Transport Medicine had recently rebranded and came to Top Drawer with the need to carry this new branding forward into a printed year-in-review booklet and their new interior office space. The ask was to create something that was artfully and conceptually designed first and foremost, but it also had to engage and instill confidence as well.

Apart from the multiple substrates, printing, and binding techniques used for the booklet, we had custom-made 'IV' bags manufactured to hold the booklet, and which doubled as hanging posters for emergency room operators. This concept won us a truckload of awards.