Mum's Original (hulled hempseed) was a product that had been around for a long time and their branding showed it. The challenge was to develop a new look and feel that would make it relevant to the masses, but continue to maintain the essence of wholesome quality that the brand represented.

The client's brief requested a feminine approach to the look and feel, reminiscent of Dove soap. And that was our launching point. One lovely logo, revolutionary tagline (rethink before you recycle) and several products later, Mum's Original became a beautiful family of products that stood out on the shelf of the competition's un-environmentally friendly vacuum-packed alternatives.