Video: Attracting Like-Minded Clients

August 1, 2012 by  Top Drawer Creative

Top Drawer’s CEO, Howard Chang, explains that finding the right client base comes down to fit. After working with and learning from 15 years of working with clients like Golf Town, Sporting Life, Fitness Depot, Callaway Golf, Reebok, Second Harvest and many others, Top Drawer Creative identified the “AHAA” (active, healthy, affluent and aware) demographic – smart, active, health-conscious consumers who are also socially and environmentally aware.

Howard explains that relationships based on fit don’t always work, however. The bottom line, as Howard explains, is that we “like to work with people we like.”

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