Valuing Sweat Equity

July 13, 2012 by  Top Drawer Creative

These days, athletes performing at the highest level need to put in a lot of money, along with time. Training for an Olympic level athlete can cost anywhere between $5,000 and $45,000 a year. Many talented individuals have had their dreams blocked by this monetary wall.

Canadian Athletes Now (CAN) Fund wants to change that. Canadian rower Will Crothers had this to say about the Canadian Athletes Now (CAN) Fund; “CAN Fund will relieve considerable financial strain from my life, and allow me to train to the best of my ability, so that I can be at my best in 2012. There are simply not enough hours in the day for me to work a job and also train the way I need to in order to be ready for 2012. CAN Fund is allowing me to be ready to face the world.”

It’s an idea we love to support. This Spring, Top Drawer held a contest in support of London-bound “Women’s 8” rower Krista Guloien.

Krista began rowing in 2001 at Simon Fraser University as she embarked on a degree in criminology. She became a part of the national team in 2006 and moved to London Ontario to train and represent Canada in the “quad” (four person rowing event). In the 2008 summer Olympics, Guloien finished fifth in the women’s quad, just short of a medal spot. She was named to the 2012 Canadian Olympic team in late June, competing in the women’s eight event.

London will be Krista’s second Olympic appearance. This summer, Krista and her team will be looking to take what they deserve; a medal win. We’re so proud to support her journey.

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