Top Drawer Creative Named AOR for $500-Million Mount Sinai Hospital Foundation Campaign

April 1, 2012 by  Top Drawer Creative

 

We’re proud to announce that Top Drawer has been named agency of record for Mount Sinai Hospital Foundation’s new five-year Campaign to Make Medical History.

We will support the Campaign through the development of a strategic communications platform and the creative execution of all key campaign elements. Our understanding of donors – based on a 15-year track record of helping not for profit clients achieve their fundraising goals – won us the business.

“From the beginning, we were impressed by Top Drawer’s astute approach to our donors,” says Linda Bryson, the Foundation’s Vice President, Campaigns. “They really understand what motivates people to give. Everything they do—from donor insight to eloquent creative—is strategically sound, based on years of successful non-profit program outcomes.”

The focus of the $500-million Campaign to Make Medical History is two-fold: To fund state of the art facilities and medical minds. In doing so, the Campaign will enable future excellence in medical discovery and patient outcomes.

“Top Drawer Creative is a collaborative and invested partner,” says Bryson. “They have hit the ground running and together with our donors, we are about to take our programs to the next level.”

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