Top Drawer Creative on the Rise: Celebrating Expansion

July 6, 2015 by  Nicole

As the success of our full-service agency continues to grow along with our international client base, we realized not too long ago that we would need to grow our staff and our workspace to accommodate it. On top of that, our offsite photo studio needed a bit of an upgrade, and we were itching to bring it back onsite in keeping with our belief in the “under one roof” approach.

We decided to do what any ad agency on the rise would logically do: add a new floor!

The result? Our brand new floor brings us up to 11,000 square feet of fully integrated advertising services, complete with a state-of-the-art, fully equipped TV sound stage and photo studio. Bam!

As far as building additions go, this one is something we’re really proud of. In line with our commitment to environmentally responsible business practices (we already run on 100% green energy), Top Drawer Creative has incorporated leading-edge, sustainable building strategies into our new addition.

Recycled and reclaimed materials are used wherever possible, including glue lam wood beams, barn board floors and feature walls. We chose 90% recycled aluminum cladding for the exterior, and our VRV HVAC system is the most efficient available.

Abundant natural light is supplemented by ultra low wattage LED lighting. Even our TV production studio lighting is LED, enabling us to produce 1,000 watts of light with just 56 watts! Topping off our efforts is our green roof and community garden, where our employees will have the option to grow – and eat! – fresh veggies.

We had the pleasure of hosting our VIP clients and vendors in our grand unveiling of the completed facilities on June 24th. Everyone enjoyed refreshments on our renovated second-floor patio, toured our new production studio and working spaces, and breathed a little easier thanks to our green roof! We also had some fun creating slow-motion video clips in the studio, and enjoyed a private Four Roses small batch bourbon tasting.

Special thanks to Urban Acorn catering for their delicious vegan and vegetarian snack options, Wes Tiller for his expert bourbon banter, and DJ Lexx Decibel for keeping us on beat into the late hours of the night!

Top Drawer Creative is on the rise!

 

An Indiegogo Campaign with the Power to Prevent Date Rape

July 17, 2014 by  Top Drawer Creative

TDC’s participation in health causes is an important facet of our conscious effort to positively affect social good. Our deep history of campaigns for clients, including the Heart and Stroke Foundation, Gay Men’s Sexual Health Alliance, and the African and Caribbean Council on HIV/AIDS in Ontario, all revolve around awareness and outreach, spreading important messages to communities both distinct and broad.

We’re no stranger to fundraising, either, supporting causes with confident, integrated campaigns that have driven strong results, like the Milton Velodrome, the Ride for Heart, Canadian Athletes Now Fund, and Toronto Taste.

But this summer marked a first for TDC as we launched our inaugural indiegogo.com campaign for the pd.id: a personal device that has the capability to reduce the instance of date rape through the detection of date-rape drugs. The pd.id, once dipped into a beverage, notifies the drinker of the beverage if it has been drugged.

“The client had the technology figured out, but relied on our expertise for all other aspects of the crowd-funding campaign, as well as the functional outer design of the device,” explains TDC’s Chief Creative Officer and EVP, Brian Gahan. “We assembled a passionate team that rallied around the social cause, and in short order, came up with a name, product positioning, final product design, 3D renderings, video, and a social media and PR strategy.”

Just three weeks into the campaign, the PR strategy has proven particularly effective, resulting in global media coverage in nearly every language imaginable. Our approach was to first engage the tech media, including Wired, Engadget, Gizmodo, Techvibes and Mashable, which ran enthusiastic reviews on the technology angle, followed up by mainstream outlets including the Huffington Post, CBS News, the UK’s SkyNews, Elle magazine, Marie Claire, New York Daily News and local programs and publications interested in the Toronto-based founder and team.

“Crowd-funding can be a hard slog, even when you have a truly new and newsworthy technology,” says TDC Communications Director, Nicole Pointon. “But the indiegogo campaign has served as an effective media launch for an important product. The press and social media buzz has already begun to build a broader venture capital and investment framework for the pd.id, in addition to the indiegogo campaign.”

This campaign’s offering, a device that has the capacity to detect any contaminant, in any drink, has global implications for personal safety. We hope you’ll check out our hard work, and watch the continued progress of this empowering new device.

Brand Partnerships