Bronze 2014 Summit Creative Award Winner: Our Agenda

July 8, 2014 by  Top Drawer Creative

BRONZE
for 
www.ouragenda.ca
Category: Men’s Audience Website
Client: GMSH (Gay Men’s Sexual Health Alliance)

BRONZE
for “
Our Agenda
Category: Public Service Video
Client: GMSH (Gay Men’s Sexual Health Alliance)

Sexual health campaigns for men who have sex with men are complex. The Gay Men’s Sexual Health Alliance (GMSH) came to us with an insight: gay men experience disproportionately high levels of anxiety, mental and sexual abuse, depression, substance use, and histories of childhood abuse. Supporting research indicates that mental state – either positive or negative – has a direct affect on a person’s decision-making ability; but despite all this, gay men are resilient. In this context, it was clear that traditional healthcare messaging like “wear a condom” or “don’t do drugs” simply weren’t going to work. Enter ouragenda.ca – a breakthrough website sophisticated enough to cater to an individual’s needs, but designed to connect him to the broader community.

Fighting HIV and STI transmission is no longer a battle for the individual alone; it must be tackled as a community. Ouragenda.ca and it’s accompanying campaign is mandated to “Support a strong mind, body, and community.” by offering engaging features like the Wellness Wheel (a tool to help you check in with yourself), a Question & Answer forum, a blog for topics relevant to gay men, and an expansive Sex & Health section for those looking for more information.

In addition to the award-winning website, we produced an award-winning campaign video. A campaign for the community needed a video by the community. Set in a meaningful location (Toronto’s AIDS Memorial), it’s an exploration of themes: love, hurt, rejection, acceptance, homophobia, shame, loneliness, self-esteem, drugs, hate, isolation, vulnerability, resilience, community, great sex. We asked the community what these [themes] meant to them and they told us. That’s our agenda: start a conversation.

OurAgenda.ca GMSH from GMSH on Vimeo.

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