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Expertise

We don't know it all, but we know a lot about a consumer that we have been engaging since our inception — who we have coined the AHAA™ consumer. AHAA™ is beyond a demographic — it's a burgeoning psychographic that is at once Active, with a love for adventure, travel, fitness and participation sports; Healthy, striving for performance in body and mind; Affluent, influential and conscious, passionately seeking out and investing in products and services; and Aware, connected and caring — they support causes, and examine the social and environmental effects of purchasing decisions.

From sporting goods to natural health products to sustainable transportation, a growing number of brands fit this group, which spends an annual $350 billion on goods and services. We offer a unique holistic services approach when it comes to reaching this target.