The Art of Influence for Social Good

November 26, 2015 by  Kelly Drennan

The holiday season is now upon us, which means finding that perfect gift – whether for loved ones, colleagues or clients – is top of mind.

Hunting down the latest deals just so we can buy more “stuff” is becoming a thing of the past. Consumers are smarter, more conscious and have greater access to information about where our stuff comes from, how it was made, and who made it.

As more of us realize the social and environmental impacts of owning all this stuff, we are starting to seek out gifts that have a feel-good story. We want to not only feel good about where and how things are made, but also who is going to benefit from the purchase.

Earlier this year, we launched The Art of Influence – an online store that features unique, local products made by members of our team here at Top Drawer, including posters, cards, fashion, mugs, pillows and bags – all adorned with an artistic image and/or message. Half of the proceeds go to charity and the other half go back to the artist. Now how’s that for feel-good giving?

Our team, particularly the artists involved, believes that giving gifts and enacting social change are not mutually exclusive activities. Creative Director Rachael Muir, who is also the Chief Curator of The Art of Influence, sees it as an extension of our mission as an agency: to be able to do “good” through the industry we work in.

Creativity together with social/environmental good is a match made in heaven, with as many possibilities as there are talented people and need in this world.

We are proud to support our charitable partners this year: Handicap International, chosen for their socially driven mission, and Environmental Defence for their work to protect the environment.

Because of its philanthropic nature, The Art of Influence is a thoughtful place to shop for corporate gifts as more companies are supporting the “give back” approach. Even if gifting is not in the budget, a simple yet artistic card can be impactful (it’s also one of our best-selling items).

So this year, give a gift that gives back and shop The Art of Influence for social good.

Cycling for Social Good

October 6, 2015 by  Kelly Drennan

Howard Chang, our CEO and president, is once again using his love of cycling for social good with the organization of The Great Exuma Charity Bike Ride. The goal of the event, taking place in Great Exuma, Bahamas, on November 7th 2015, is to raise over $50,000 for The Exuma Foundation and their work with a new local hospital.

Race organizers understand that good health is not solely about the treatment of disease, but also about prevention. In that spirit, part of the ride’s goal is to raise awareness about the benefits of exercise in the prevention of common diseases, like Type 2 diabetes, heart disease and some forms of cancer.

The main event will attract cyclists and philanthropists from Canada, the U.S. and the Bahamas, who will ride the 70 km route across the scenic island. Each rider is required to fundraise a minimum amount or make a personal donation in order to participate in the ride as a VIP. There will also be a free 40 km ride for any locals who want to participate.

The Exuma Foundation is a not-for-profit based in Exuma that is focused on enhancing the lives of the people of the Exumas by investing in education, facilities and infrastructure. The Foundation will collect the donations from The Great Exuma Charity Bike Ride and disperse them to the new local hospital to purchase much-needed equipment.

“I have been getting to know the Exumas for the last three years, with its incredibly friendly people and world famous azure waters,” says Howard. “I wanted to give back to this wonderful community in a way that was meaningful. Health care is a big challenge in areas like Exuma, so our first step is to help the new hospital succeed, as well as introduce this Caribbean paradise to more people like me who love to cycle and enjoy the outdoors.”

For more information or to register, please visit

New Narrative for Bicycle Advocacy